Education
Education
Specialization in Digital Marketing and Strategy
Key Skills Developed:
- Digital Marketing Strategy: Developing comprehensive digital strategies, defining brand positioning, and outlining actionable tactics to achieve business goals.
- Communication Concept Development: Crafting strategic, audiencealigned key messages and tailoring copywriting and formats across diverse digital platforms.
- Data-Driven Optimization: Tracking and analyzing key performance metrics to derive insights, align with business objectives, and foster continuous growth.
- Comprehensive Digital Marketing Expertise: Developed deep knowledge across key areas, including E-commerce, Meta & Google Ads, SEO, Email Marketing, Social Media, and Web Copywriting.
Master's Degree in Marketing
Final grade: 17 (out of 20)
Key Skills Developed:
- Strategic & Performance Focus: Strong emphasis on marketing strategy, performance measurement, and market trend identification.
- Market & Data Analysis: Proven capability to analyze markets, interpret data, and evaluate the outcomes of marketing initiatives.
- Core Marketing Expertise: Advanced knowledge in key areas including Consumer Behavior, Market Research, Digital Marketing, Relationship Marketing, and International Marketing.
- Advanced Statistical Analysis: Applied advanced statistical methods to conduct scientific and market research.
- Master’s Dissertation: Authored a comprehensive thesis focused on luxury brands, achieving a final grade of 18/20.
College Degree in Advertising and Public Relations
Final grade: 17 (out of 20)
Key Skills Developed
- Corporate Communication: Driving and enhancing strategic communication for businesses.
- Content Production: Creating and managing impactful institutional and corporate content.
- Branding & Marketing Foundations: Solid knowledge of brand positioning, branding, consumer behavior, advertising, and marketing.
- Channel-Specific Messaging: Crafting and tailoring targeted messages across diverse communication channels.
Extra courses
Copywriter profession with Todd Brown and Paulo Faustino
May of 2023 to June of 2023
Acquired knowledge:
- Principles of copywriting
- Copywriter mindset
- Copy creation process
- Crafting persuasive text messages
Acquired knowledge:
- Principles of copywriting
- Copy creation process
- Voice and tone of copy
- Constructing persuasive messages for different channels
Complete course in Digital Marketing
Developed skills:
- Developing digital marketing strategies
- Manage social media
- Implementing and managing advertising campaigns on Facebook, Instagram, and Google
- Optimizing website positioning in Google's ranking
- Analyzing data across various digital platforms
- Mapping the consumer journey
- Implementing Email Marketing campaigns and CRM systems
Acquired knowledge:
- Principles of Digital Marketing