Professional
Experience
Professional Experience
Paid Traffic Manager | Meta & Google Ads
VILLAE CREATIVE STUDIO
February 2026 – Present
Key Results and Responsibilities:
- Planned, implemented, and optimized Meta Ads campaigns, generating online sales at €4.87 and leads at €0.71 per acquisition.
- Set up the tracking system via GTM to enable scaling Google Ads campaigns.
- Monitor daily KPIs, adjusting bids and reallocating budget to maximize ROAS.
Marketing Manager
Cave Lusa
June 2023 – December 2024 (1 year 6 months)
Key Results and Responsibilities:
- Planned and implemented a new Digital Marketing strategy that achieved record online revenue in the final quarter of 2023.
- Increased the online store's database contacts by 23% through lead generation initiatives.
- Managed social media, driving a growth of 600 Instagram followers within the first five months of the new content strategy.
- Planned and coordinated communication for the Cave Lusa Wines 2024 event, resulting in the highest attendance to date.
- Created content for digital channels (social media, newsletters, blog, and Meta ads) aligned with the brand identity.
- Monitored results, generated reports, and proposed data-driven improvements.
Marketing and Sales Internship
HELIOTEXTIL, S.A.
May 2022 – March 2023 (10 months)
Responsibilities:
- Managed Social Media
- Implemented email marketing campaigns
- Updated content on company websites
- Supported market research studies
- Benchmarketing
- Registered, organized, and represented the company at international trade shows in the promotional sector
- Provided commercial customer support
- Handled administrative tasks, prepared meetings, and created reports
Store Salesperson
SPORTZONE
August of 2021 to February of 2022
Responsibilities:
- Customer service
- Storage and organization of merchandise
- Displaying products according to brand guidelines
Internship as a Receptionist
ESCOLA DE DANÇA LUGAR PRESENTE
June and July of 2020
Responsibilities:
- Managing social media
- Multimedia editing of projects
- Organization of student processes
- Customer service
Telemarketing Operator
CONNECTA GROUP
July of 2019
Responsibilities:
- Contacting potential clients and persuading them to join the service